Client Work
In current projects, PrairieWood is…
guiding multiple organizations on health equity strategies through a partnership with two other dynamic consulting companies called weAVS Collective,
administering assessments in partnership with Impact4Health using the Inclusion Scorecard for Population Health to identify current state and advise on how to become an inclusive organization,
designing a patient experience delivery system and informing the marketing strategy for a specialty clinic, and
conducting qualitative research to support the retention of female/femme physicians in an academic medical center.
In the past, I have…
informed a hospital on their health equity plan by hosting listening sessions with internal stakeholders,
engaged with a user community on an innovative health-focused social website,
established a learning collaborative’s infrastructure for sharing and replicating best practices as well as advocating for national standards, and
advised on messaging, outreach, advertising, finances, and communications for a senatorial race.
Prior to PrairieWood, in my role as Director of Patient and Family Experience at Seattle Children's Hospital, I was responsible for collecting quantitative and qualitative feedback from patient families, sponsoring the Family Advisory Council and Family Advisor program - both of which brought patients and family members to the table in a cross-section of arenas such as the Board Quality and Safety Committee, strategic plan development, patient safety root cause analyses, and integrated facility design.
My team started and supported advisory groups of patients, parents/guardians, and their allies for numerous groups, including a Transitioning to Adulthood task force, Information Technology strategy, Organ Transplant coordination and support, and Transgender Clinic. Advisors participated in a training course to refine their stories and become more confident in delivering messages so that their partnership with these groups would be meaningful to all participants and better serve the intended audiences. The recruitment of family advisors was designed to involve individuals who could represent the breadth of patients. Engagements were carefully developed to respect the dignity and honor their lived experiences.
Before this role, I spent twelve years in Marketing and Communications, ultimately as the Director of Clinical Programs and Marketing Research. We rolled out marketing plans for local, regional, and national audiences in partnership with clinical teams and marketing and communications professionals, such as advertising, public relations, sponsorships, and physician outreach. We also worked with business development, strategic planning, and community engagement departments in the creation and delivery of our plans. We collected insights from key audiences, such as patients, donors, referring physicians, employees, and other stakeholders, in order to create programs and improve services.
My early career was dedicated to marketing research with a desire to understand customer needs and create partnerships that would integrate the end-user needs into product and program development.
